Accessories designer of the year for 2012's RAWards is Sweet Sin Couture, which specializes in custom fashion footwear. The brand strives to create one-of-a-kind designs that are eclectic and fun. They aim to please a niche market, mixing class with edge to create stunning visual art for the feet. Ashley Loya, owner of Sweet Sin Couture, told UGLY that creativity is her driving force.

“I enjoy making things you won't find anywhere else. Uniqueness. I love dancing the line between art and fashion and proving that we have no shortage of either in Salt Lake City, even though we're not considered to be ‘on the map’ for either.“

Several of Ashley’s show-stopping shoe designs are inspired by characters or movies, and she likes to throw in a fun fashion twist. She adds decoration and design elements onto her shoes by hand, giving each pair a unique look that can’t be found anywhere else.

Ashley is currently working on new collections due for release later this summer or fall. We can’t wait to see what she comes up with. Follow Sweet Sin Couture on Facebook, and check out their Etsy shop to snag a pair of shoes before they're all gone!

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    RAW: Natural Born Artists

    RAW Artists is an organization that represents independent artists in art, fashion, music, film, photography, performing art, hair & makeup, and accessories.

    Nine artists received awards at Salt Lake City’s RAW semi-final show in November 2012. Here at Ugly, we are excited to introduce our local award-winners and find out what they do, why they do it, and where they’re going next.