They’ve done it again.

Mary-Kate and Ashley Olsen have added number four to their fashion line list. From The Row, Elizabeth & James, and Olsenboye, the twins have now collaborated with Bik Bok, a Norwegian retailer.

There will be three collections available during the fall 2013 season. Each collection is based on Mary-Kate and Ashley’s views on current trends while keeping the Scandinavian “It-Girl” in mind.

The collections will be far more affordable than their previous fashion ventures, featuring sheer tops, casual T’s and black dresses for less than $100. Good luck finding an item from The Row for even remotely near that price. The most expensive piece is an amazing black lamb leather and fur jacket for roughly $670. 
“Ashley and I are thrilled with our Fall 2013 Bik Bok collaboration. We feel the collection reflects our personal style and will connect with the Scandinavian girl”, says Mary-Kate Olsen."

"We’ve enjoyed the design process with the Bik Bok team and are excited to visit Oslo and Stockholm to launch the first of three collections in August”, says Ashley.
Sadly, the collection is only available in stores at Bik Bok, or at shipping only to Sweden and Norway. The time is now to start making some international friends if you wish you get a piece of this amazing collection!

Although you may not be able to have the exact piece from this collection you want, check it out online here and you will definitely be able to grab some inspiration! 

Stay UGLY, Olsens! 


Amidst the raw and elegant croons of Sharon van Etten, Katie and I walked around Pioneer Park looking for people whose style drew us in and left us wanting more of the same. 

The Twilight Concert Series as a whole is often labeled as an exercise in social peacocking; too busy with people looking to be seen, instead of looking to see. While it may be true that you have to fight masses of bodies to get close to the bands that play, no one can argue that seeing a group as incredible as The National for a minuscule $5 is an opportunity worth taking -- no matter how far back in the crowd you are or how feisty you have to get!

At worst, the street style scene at Twilight is like a Forever 21 catalog from last year. At best, it's an overwhelming concentration of pure and true personal style. It's easy to look trendy, but it's the people who exude that intangible quality of assuredness in their outfit. It's just who they are, and what they like, and it's obvious by the way they walk, interact and even breathe. Below are some of those people who caught our eye last Thursday! Click on photos to enlarge them.

One of my favorite trends from the show was the abundance of hats. Wide-brimmed, to both keep the sun out and look stylish as hell. I also appreciated the overarching theme of the 90s. There were countless numbers of shirts tied at the waist, tough-looking boots, high-waisted used denim shorts, and girly floral prints. Unique cross-body bags were also a staple. It was amazing to see people's commitment to fashion by how many long pants and boots there were in 90 degree weather. Not that we're complaining, we benefited after all!

See you next week, Salt Lake. Stay Ugly. xx

Writing and reporting by Jamee Dyches, photography by Katie Tingey